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Global Sport Business - Community Impacts of Commercial Sport (Paperback)
Loot Price: R1,697
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Global Sport Business - Community Impacts of Commercial Sport (Paperback)
Series: Sport in the Global Society - Contemporary Perspectives
Expected to ship within 12 - 17 working days
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Global Sport Business: The Community Impact of Commercial Sport
involves a range of pressing issues that come with the arrival of
sport as a commodity in the world economy. It can be argued that,
throughout the past two centuries, sport has always been recognized
as both a frivolous pursuit of spending leisure time with friends
and family, and as an activity that has substantial commercial
value to be mined by entrepreneurs. However, only during the most
recent wave of globalization, spurred by technological advancements
that have led to achieving global reach in regard to potential
customers, has sport entered a global marketplace that offers
tremendous financial rewards for those who manage to control
international sport organizations and events. In this book, global
sport business is viewed from a number of different perspectives
including a value chain approach to describing the sport industry;
the ever increasing impact of the international media on sport
business; how globalization influences the style of (sport)
management; how social capital can be generated through sport
business; and the emergence of social sport business. Overall, the
different contributors to the book reflect on how sport's global
(and as such commercial) attractiveness can, and often will impact
locally, on communities of people and individuals. This book was
published as a special issue of Sport in Society.
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