Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

The Early Advertising Scene (RLE Marketing) (Hardcover) Loot Price: R4,395
Discovery Miles 43 950
Repayment Terms: R412 pm x 12*
Add to cart
The Early Advertising Scene (RLE Marketing) (Hardcover): Harden B. Leachman

The Early Advertising Scene (RLE Marketing) (Hardcover)

Harden B. Leachman

Series: Routledge Library Editions: Marketing

 (sign in to rate)
Loot Price R4,395 Discovery Miles 43 950 | Repayment Terms: R412 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: August 2014
First published: 1949
Authors: Harden B. Leachman
Dimensions: 234 x 156 x 18mm (L x W x T)
Format: Hardcover
Pages: 252
ISBN-13: 978-1-138-78729-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
Promotions
LSN: 1-138-78729-9
Barcode: 9781138787292

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Day Trading Attention - How To Actually Build Brand Sales In The New Social Media World (Paperback): Gary Vaynerchuk
Day Trading Attention - How To Actually…
Gary Vaynerchuk Paperback R480 Discovery Miles 4 800
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R711 R649 Discovery Miles 6 490
The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R627 Discovery Miles 6 270
The Hybrid Media System - Politics and Power (Hardcover, 2nd Revised edition): Andrew Chadwick
The Hybrid Media System - Politics and…
Andrew Chadwick Hardcover R3,428 Discovery Miles 34 280
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R624 Discovery Miles 6 240
Do You Make These Mistakes in English? - The Story of Sherwin Cody's Famous Language School (Hardcover): Edwin L....
Do You Make These Mistakes in English…
Edwin L. Basttistella Hardcover R1,226 Discovery Miles 12 260
Our Master's Voice - Advertising (Paperback): James Rorty
Our Master's Voice - Advertising
James Rorty Paperback R554 Discovery Miles 5 540
The History of Signboards - from the Earliest Times to the Present Day (Paperback): Jacob Larwood
The History of Signboards - from the…
Jacob Larwood Paperback R741 Discovery Miles 7 410
Book of Ideas, 2 - a journal of creative direction and graphic design - volume 2 (Paperback): Radim Malinic
Book of Ideas, 2 - a journal of creative…
Radim Malinic Paperback R627 Discovery Miles 6 270
Advanced Introduction to Advertising (Hardcover): Patrick De Pelsmacker
Advanced Introduction to Advertising
Patrick De Pelsmacker Hardcover R2,808 Discovery Miles 28 080

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners