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The Early Advertising Scene (RLE Marketing) (Hardcover) Loot Price: R4,395
Discovery Miles 43 950
Repayment Terms: R412 pm x 12*
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The Early Advertising Scene (RLE Marketing) (Hardcover): Harden B. Leachman

The Early Advertising Scene (RLE Marketing) (Hardcover)

Harden B. Leachman

Series: Routledge Library Editions: Marketing

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Loot Price R4,395 Discovery Miles 43 950 | Repayment Terms: R412 pm x 12*

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Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: August 2014
First published: 1949
Authors: Harden B. Leachman
Dimensions: 234 x 156 x 18mm (L x W x T)
Format: Hardcover
Pages: 252
ISBN-13: 978-1-138-78729-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 1-138-78729-9
Barcode: 9781138787292

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