Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (Hardcover, Ed)

A Groundbreaking Pricing Model for the New Business Landscape

"Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value."

When customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and your business. Even in today's global market--with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings--you can outsell and outperform the rest using "Value-Based Pricing." Done correctly, this method of pricing and selling helps you: Understand your customers' wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers

Now more than ever, it is essential for you to reexamine the reality of the value you offer customers--and this step-by-step program shows you how.

Developed by global consultants Harry Macdivitt and Mike Wilkinson, "Value-Based Pricing" identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers--through marketing, selling, negotiation, and pricing--you can expect an increase in profits, productivity, "and" consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today's more intangible markets--such as consulting services or digital properties like e-books and music files--these value-based strategies are more important than ever.

So forget about your old pricing methods based on costs and competition. Once you know your own value--and how to communicate it to others--everybody profits.

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