Innovation is the process of creating new ideas and turning them
into new business value. Permanent Innovation is the process of
doing it continuously, as a matter of strategy, method, and habit.
It happens in organizations that embrace innovation as a core
value, practice innovation as a core methodology, and produce
innovation as a consistent output. The notion of permanent
innovation may at first be startling, and it may even seem to be a
contradiction. The concept of permanence implies stability and the
absence of change, while the concept of innovation implies
constancy of change and novelty. Combining these two, however,
yields an important synthesis: the practice of innovation not as an
occasional occurrence, but as a repeating process of value creation
and organizational adaptation. In these times of accelerating
change and increasing competition, Permanent Innovation is an
absolute necessity. This book is about how to achieve it.
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