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Books > Reference & Interdisciplinary > Communication studies > Media studies
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What's Fair on the Air? (Paperback)
Loot Price: R1,097
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What's Fair on the Air? (Paperback)
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The rise of right-wing broadcasting during the Cold War has been
mostly forgotten today. But in the 1950s and '60s you could turn on
your radio any time of the day and listen to diatribes against
communism, civil rights, the United Nations, fluoridation, federal
income tax, Social Security, or JFK, as well as hosannas praising
Barry Goldwater and Jesus Christ. Half a century before the rise of
Rush Limbaugh and Glenn Beck, these broadcasters bucked the FCC's
public interest mandate and created an alternate universe of
right-wing political coverage, anticommunist sermons, and
pro-business bluster. A lively look back at this formative era,
"What's Fair on the Air? "charts the rise and fall of four of the
most prominent right-wing broadcasters: H. L. Hunt, Dan Smoot, Carl
McIntire, and Billy James Hargis. By the 1970s, all four had been
hamstrung by the Internal Revenue Service, the FCC's Fairness
Doctrine, and the rise of a more effective conservative movement.
But before losing their battle for the airwaves, Heather Hendershot
reveals, they purveyed ideological notions that would eventually
triumph, creating a potent brew of religion, politics, and
dedication to free-market economics that paved the way for the rise
of Ronald Reagan, the Moral Majority, Fox News, and the Tea Party.
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