Books > Social sciences > Sociology, social studies > Social issues
|
Buy Now
Relational Political Marketing in Party-Centred Democracies - Because We Deserve It (Paperback)
Loot Price: R1,389
Discovery Miles 13 890
|
|
Relational Political Marketing in Party-Centred Democracies - Because We Deserve It (Paperback)
Expected to ship within 12 - 17 working days
|
This book offers a critical re-thinking of the way in which
traditional market logic - derived from mainstream economics and
managerial marketing - has for decades commonly been applied in the
theoretical understanding of democratic politics within influential
quarters of political science and in later years also the
relatively new but rapidly expanding field of political marketing.
Such approaches are founded on the assumption that all markets are
driven exclusively by exchange dynamics and this has in turn
rendered the most basic workings of co-production and
participation-oriented party-centred political systems
theoretically invisible. The author starts by providing a thorough
and wide-ranging critical assessment of the theoretical
underpinnings of the contemporary political marketing literature
and its market-based political science antecedents. Using a
relationship marketing perspective the author goes on to offer a
re-conceptualisation of these political spheres in terms of
'markets' which addresses the theoretical inadequacies of prior
research. She closes by examining some of the most important
practical implications that this alternative approach to
party-centred politics may have for the marketing efforts of
contemporary membership parties. This book is essential reading to
all those interested in party-centred politics and political
marketing, as well as democratic theorists and students of
political theory in general.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.