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Books > Reference & Interdisciplinary > Library & information sciences > Acquisitions & collection development
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Marketing to Libraries for the New Millennium - Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends (Paperback)
Loot Price: R1,611
Discovery Miles 16 110
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Marketing to Libraries for the New Millennium - Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends (Paperback)
Series: ALCTS Papers on Library Technical Services and Collections
Expected to ship within 12 - 17 working days
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Based on the all-day program, 'Marketing to Libraries for the
Millennium, ' sponsored by the AAP/ALCTS Joint Committee, leading
figures identify and respond to the challenges of maintaining a
foot in both print and electronic worlds. Discussion topics include
buying consortia; mergers and acquisitions; discussion lists versus
traditional review media; on-demand print services; advances in
approval plans, blanket orders, and leasing plans; the development
of collaborative services; and the omnipresent importance of price.
Also included are the questionnaire and results of the 1999 'Third
Industry-Wide Survey of Library Marketing Practices and Trends.
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