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Distribution Und Handel in Theorie Und Praxis - Festschrift Fur Prof. Dr. Dieter Ahlert (German, Hardcover, 2009 ed.) Loot Price: R3,399
Discovery Miles 33 990
Repayment Terms: R319 pm x 12*
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Distribution Und Handel in Theorie Und Praxis - Festschrift Fur Prof. Dr. Dieter Ahlert (German, Hardcover, 2009 ed.): Hendrik...

Distribution Und Handel in Theorie Und Praxis - Festschrift Fur Prof. Dr. Dieter Ahlert (German, Hardcover, 2009 ed.)

Hendrik Schroeder, Rainer Olbrich, Peter Kenning, Heiner Evanschitzky

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Loot Price R3,399 Discovery Miles 33 990 | Repayment Terms: R319 pm x 12*

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Mit diesem Buch wurdigen die Autoren das wissenschaftliche Werk von Universitatsprofessor Dr. Dieter Ahlert. Die Verfasser haben seine Ausbildung, seine Forschung oder die Anwendung seiner Forschungsergebnisse begleitet und greifen mit ihren Beitragen verschiedene Facetten der Arbeitsgebiete von Dieter Ahlert auf. Dazu gehoren Aspekte der Gestaltung von Instrumenten des Handelsmarketing ebenso wie Themen der Markenfuhrung, des Controlling, des Category Managements und der Corporate Social Responsibility sowie Themen des Netzwerkmarketing und der Neurookonomik stets aus der Perspektive von Distribution und Handel.
"

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: February 2009
Editors: Hendrik Schroeder • Rainer Olbrich • Peter Kenning • Heiner Evanschitzky
Dimensions: 234 x 156 x 37mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards
Pages: 645
Edition: 2009 ed.
ISBN-13: 978-3-8349-1457-6
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1457-6
Barcode: 9783834914576

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