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Creating a Sustainable Brand - A Guide to Growing the Sustainability Top Line (Paperback)
Loot Price: R1,044
Discovery Miles 10 440
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Creating a Sustainable Brand - A Guide to Growing the Sustainability Top Line (Paperback)
Series: DoShorts
Expected to ship within 9 - 15 working days
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Sustainable brands may have started as 'doing less harm' and
shaving costs off the bottom line. But brands today, supported by
over a decade of phenomenal changes in sustainability, are looking
for the holy grail of sustainable business -- a fusion of products
and branding that can actually drive sustainability and grow the
business top line. Consumers have already joined the party. Just
look at TOMS, Patagonia, Method, Seventh Generation, Dove and many
more. What is missing isn't the consumer but a better understanding
of what fully-rounded consumers really want in their quest for a
healthy, fulfilling life. This guide by sustainable brand expert
Henk Campher is the model for creating a sustainable brand that
people can trust, buy and above all, advocate for. Campher cuts
through the myths and noise to offer an experienced expert's 101
for creating an irresistible brand, clearly setting out: what makes
a product or service sustainable; the basic elements of sustainable
branding strategy and a deep understanding of how consumers connect
with a brand; an original model for assessing the sustainability of
your brand, and; a host of examples of sustainable brands, drawing
on the author's firsthand experience as part of the team at Edelman
and Oxfam and founder of the Nelson Mandela initiated Proudly South
African campaign.
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