Ideal for business students, business managers, and corporate
senior executives, this book distills the lessons learned from the
disasters that have befallen companies that were unable to cope
with disruptive technologies. In recent decades, technology has
changed rapidly to the point that it can very quickly affect a
seemingly impregnable company or industry. Unexpected technological
developments enable innovators to offer new products and services
that threaten incumbents. In order to survive, existing firms must
be able to see a disruption on the horizon and figure out how to
respond. The Search for Survival: Lessons from Disruptive
Technologies examines organizations that failed to develop a
strategy for coping with a technological disruption and have
suffered greatly or even gone out of business. The first chapter
presents a model of how firms can respond to and hopefully survive
a disruptive technology. Each following chapter focuses on firms
that have failed to survive or whose future is in doubt,
accompanied by an extensive, detailed discussion of the lessons
learned from each company or field's failings, covering examples
from industries such as recorded music, book publishing, video,
newspaper, and higher education.
General
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