Deriving from a special issue on "China Watching" (Journal of
China Tourism Research), this book presents the readers with a
collection of seven independent research reports that adopt
cross-cultural communication and cultural studies approaches to
China tourism. Topics covered include the authenticity in cultural
diffusion, the articulation of China through tourism,
cross-cultural comparison of vacation consumption interpretation,
the Chinese gaze of Europe, influence of globalization and
localization on the development of tourism, behavioral implications
of Chinese outbound tourism, and citing behaviors of Chinese
tourism researchers from foreign language sources.
The book will be of great interest to academic researchers,
graduate students, policy makers, and destination managers who are
interested in China tourism. The varied aspects covered, together
with the engaging writing style, makes the text a pleasure to
read.
This book was published as a special issue of the Journal of
China Tourism Research.
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