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China Tourism: Cross-cultural Studies (Paperback)
Loot Price: R1,218
Discovery Miles 12 180
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China Tourism: Cross-cultural Studies (Paperback)
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Deriving from a special issue on "China Watching" (Journal of China
Tourism Research), this book presents the readers with a collection
of seven independent research reports that adopt cross-cultural
communication and cultural studies approaches to China tourism.
Topics covered include the authenticity in cultural diffusion, the
articulation of China through tourism, cross-cultural comparison of
vacation consumption interpretation, the Chinese gaze of Europe,
influence of globalization and localization on the development of
tourism, behavioral implications of Chinese outbound tourism, and
citing behaviors of Chinese tourism researchers from foreign
language sources. The book will be of great interest to academic
researchers, graduate students, policy makers, and destination
managers who are interested in China tourism. The varied aspects
covered, together with the engaging writing style, makes the text a
pleasure to read. This book was published as a special issue of the
Journal of China Tourism Research.
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