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Books > Social sciences > Sociology, social studies > Anthropology
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Communication Accommodation Theory - Negotiating Personal Relationships and Social Identities across Contexts (Hardcover)
Loot Price: R2,813
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Communication Accommodation Theory - Negotiating Personal Relationships and Social Identities across Contexts (Hardcover)
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Most people modify their ways of speaking, writing, texting, and
e-mailing, and so on, according to the people with whom they are
communicating. This fascinating book asks why we 'accommodate' to
others in this way, and explores the various social consequences
arising from it. Communication Accommodation Theory (CAT), revised
and elaborated over the past 40 years, has been applied to a wide
range of situations, from families to courtrooms, and from media to
hospitals, by means of diverse methodologies in many disciplines,
and across numerous languages and cultures. Bringing together a
team of experts, this book demonstrates how the theory can help us
towards a greater understanding of interpersonal communication in a
multitude of contexts. Finally, it examines the principles of the
theory, identifying a range of avenues along which research can
move forward in future.
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