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Books > Social sciences > Sociology, social studies > Gender studies

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Wonder Woman - Marketing Secrets for the Trillion Dollar Customer (Paperback, 1st ed. 2008) Loot Price: R1,492
Discovery Miles 14 920
Wonder Woman - Marketing Secrets for the Trillion Dollar Customer (Paperback, 1st ed. 2008): I. Ellwood, S. Shekar

Wonder Woman - Marketing Secrets for the Trillion Dollar Customer (Paperback, 1st ed. 2008)

I. Ellwood, S. Shekar

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Loot Price R1,492 Discovery Miles 14 920 | Repayment Terms: R140 pm x 12*

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Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: February 2016
First published: 2008
Authors: I. Ellwood • S. Shekar
Dimensions: 229 x 152mm (L x W)
Format: Paperback
Pages: 240
Edition: 1st ed. 2008
ISBN-13: 978-1-349-29978-2
Categories: Books > Social sciences > Sociology, social studies > Gender studies > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Science & Mathematics > Chemistry > Organic chemistry > General
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LSN: 1-349-29978-2
Barcode: 9781349299782

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