Attempts to define what comics are and explain how they work have
not always been successful because they are premised upon the idea
that comic strips, comic books and graphic novels are inherently
and almost exclusively visual. This book challenges that premise,
and asserts that comics is not just a visual medium. The book
outlines the multisensory aspects of comics: the visual, audible,
tactile, olfactory and gustatory elements of the medium. It rejects
a synaesthetic approach (by which all the senses are engaged
through visual stimuli) and instead argues for a truly multisensory
model by which the direct stimulation of the reader's physical
senses can be understood. A wide range of examples demonstrates how
multisensory communication systems work in both commercial and more
experimental contexts. The book concludes with a case study that
looks at the works of Alan Moore and indicates areas of interest
that multisensory analysis can draw out, but which are overlooked
by more conventional approaches.
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