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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis
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Critical Discourse Studies and Technology - A Multimodal Approach to Analysing Technoculture (Hardcover)
Loot Price: R4,633
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Critical Discourse Studies and Technology - A Multimodal Approach to Analysing Technoculture (Hardcover)
Series: Bloomsbury Advances in Critical Discourse Studies
Expected to ship within 10 - 15 working days
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Making a new contribution to the developing field of multimodal
critical discourse studies, Ian Roderick's book demonstrates how
technologies that tend to be widely represented as innovative, or
as simple pragmatic solutions, are always anchored in power
relations and are therefore deeply ideological. A series of
examples analysing technologies such as robotics, smart phones or
bio-medicine, their functioning and uses, as well as their
representations in the media, show that these are embedded within
discourses that tell us about social and power relations,
identities and political values. The book takes a tour of everyday
technologies and how they are represented in different settings. A
Disney theme park attraction showing how technology has improved
family life makes many assumptions about what is natural in terms
of interpersonal relations, pleasure and satisfaction.
Advertisements that represent robot workers inform us about the
kinds of worker-management relations now characterising work
places. Roderick looks at the way that technologies, while often
represented as divorced from their production and maintenance, as
objects of wonder, need to be seen within a fabric of social
relations that tends to be supressed from how we see them as part
of a wider technological fetishism. Engaging with existing theories
of technology, the book argues that we must take a more
interdisciplinary approach to avoid the pitfalls of social
constructivism and technological determinism. Our experiences of
technologies are shaped through the relationship between knowledge,
practices and institutional forms.
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