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Books > Business & Economics > Business & management > Management & management techniques
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Business Relating Business - Managing Organisational Relations and Networks (Hardcover)
Loot Price: R3,638
Discovery Miles 36 380
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Business Relating Business - Managing Organisational Relations and Networks (Hardcover)
Expected to ship within 12 - 19 working days
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This book assesses the nature and development of collaborative
advantages as a means to boost international competitiveness as
well as the performance of both organisations and nations. Business
Relating Business argues that business performance depends on the
way a firm is connected to other firms and organisations and not
just its own skill and resources. The book synthesises thinking
from marketing, management, economics and international business
with evolutionary biology and complexity theory, as well as
integrating many years' research on interfirm relations and
networks. It develops the management and policy implications of
adopting relationship and network perspectives and sets out an
agenda for future research.Ian Wilkinson brings together the latest
thinking and research in the area and this book will be of
particular interest to academics focusing on a wide range of
subjects within business and management and marketing, including:
industrial and business to business marketing, marketing channels,
supply chain management, purchasing, relationship marketing and
management, strategic alliances and joint ventures, business
strategy and competition. The book will also appeal to economists
as well as researchers in management and economic sociology and
industrial and organisation structure and strategy.
General
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