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Revenue Management and Pricing - Case Studies and Applications (Paperback, New edition)
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Revenue Management and Pricing - Case Studies and Applications (Paperback, New edition)
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Companies that are better at fulfilling customer needs make better
returns. In the current state of the world economy and cutthroat
competition, the essence for survival is to create more customer
value as percieved by your customers relative to your competitors.
From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue
Management & Pricing treats revenue management and pricing as a
practical subject and demonstrates best practice throughout the
tourism and hospitality industries by the extensive use of case
material.
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