This cutting edge book considers the question of Islam and
commercialisation in Indonesia, a majority Muslim, non-Arab
country. Revealing the cultural heterogeneity behind rising
Islamism in a democratizing society, it highlights the case of
television production and the identity of its viewers. Drawing from
detailed case studies from across islands in the diverse
archipelagic country, it contends that commercial television has
democratised the relationship between Islamic authority and the
Muslim congregation, and investigates the responses of the
heterogeneous middle class towards commercial da'wah. By taking the
case of commercial television, the book argues that what is
occurring in Indonesia is less related to Islamic ideologisation
than it is a symbiosis between Muslim middle class anxieties and
the workings of market forces. It examines the web of relationships
that links Islamic expression, commercial television, and national
imagination, arguing that the commercialisation of Islam through
national television discloses unrequited expectations of equality
between ethnic and religious groups as well as between regions.
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