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Improving Business Performance Through Innovation in the Digital Economy (Paperback)
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Improving Business Performance Through Innovation in the Digital Economy (Paperback)
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In the 21st century, advancements in the digital world are bringing
about rapid waves of change in organizational management. As such,
it is increasingly imperative to discover ways for businesses to
adapt to changes in the markets and seize various digital marketing
opportunities. Improving Business Performance Through Innovation in
the Digital Economy is an essential reference source for the latest
research on the impact of digital computing. It investigates new
economic and entrepreneurial approaches to enhancing community
development. Featuring research on topics such as business ethics,
mobile technology, and cyber security, this book is ideally
designed for knowledge workers, business managers, executives,
entrepreneurs, small and medium enterprise managers, academicians,
researchers, students, and global leaders seeking coverage on the
management of sustainable enterprises.
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