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Custom Search - Discover more: - A Complete Guide to Google Programmable Search Engines (Paperback)
Loot Price: R1,349
Discovery Miles 13 490
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Custom Search - Discover more: - A Complete Guide to Google Programmable Search Engines (Paperback)
Expected to ship within 12 - 17 working days
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Google's Programmable Search Engines (PSEs, previously called
Custom Search Engines) provide search opportunities that are
unavailable with any other tool. PSEs have advanced settings and
search operators that are not supported by "regular" Google. With
PSEs, it is possible to perform filtered searches within parts of
the web as if they were databases! While lots of professionals use
existing PSEs to source for talent or with other research goals,
few people have experience creating them. Even fewer know about
powerful PSE-only search operators. The main reason PSEs are not as
popular as they should be is that it is not easy to get educated on
PSE creation. There is little information online and no books
(other than this one) on the subject. Even less info is available
on the "structured" operators that allow for filtered searches. The
first of its kind, this book hopes to popularize these fun and
powerful tools so that many more people can include PSEs in their
work. Key Features: A detailed introduction to creating PSEs,
including info absent in Google's help A "hack" for creating PSEs
that look for profiles in seconds An introduction to advanced
PSE-only search operators allowed to perform filtered searches of
parts of the web A "hack" for expanding Google's search limits to
500 terms Use cases, examples, and approaches that would be
educational for those doing online research This book will be of
interest to researchers, OSINT specialists, investigative
journalists, Competitive Intelligence people, recruiters, and
Sourcers, to name a few categories, and to the general public
interested in how to search better.
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