"Compelling, lucid, and filled with actionable insights, What Works
draws from a deep well of research to explain how we can end gender
inequality."-Adam Grant, author of Give and Take and Originals "A
pathbreaking work, packed with insights on every page... The best
book ever written on behavioral science and discrimination."-Cass
Sunstein, coauthor of Nudge A Financial Times/McKinsey Business
Book of the Year Award Finalist Gender equality is a moral and a
business imperative. But unconscious bias holds us back, and
de-biasing people's minds has proven to be difficult and expensive.
Diversity training programs have had limited success, and
individual effort alone often invites backlash. Behavioral design
offers a new solution. By de-biasing organizations instead of
individuals, we can make smart changes that have big impacts.
Presenting research-based solutions, Iris Bohnet hands us the tools
we need to move the needle in classrooms and boardrooms, in hiring
and promotion, benefiting businesses, governments, and the lives of
millions. What Works is built on new insights into the human mind.
It draws on data collected by companies, universities, and
governments in Australia, India, Norway, the United Kingdom, the
United States, Zambia, and other countries, often in randomized
controlled trials. It points out dozens of evidence-based
interventions that could be adopted right now and demonstrates how
research is addressing gender bias, improving lives and
performance. What Works shows what more can be done-often at
shockingly low cost and surprisingly high speed.
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