Books > Business & Economics > Business & management > Ownership & organization of enterprises
|
Buy Now
Engineering Legitimacy - How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R804
Discovery Miles 8 040
|
|
Engineering Legitimacy - How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age (Paperback, Softcover reprint of the original 1st ed. 2018)
Expected to ship within 10 - 15 working days
|
Through the lens of the fashion industry, Iva Petkova explores not
only how institutionalized organizations react and adapt to the
rise of start-up outsiders, but also how these outside "disruptors"
seek to cultivate legitimacy and win influence. In so doing, she
reflects upon a longstanding question in the sociology of
organizations and neo-institutional theory: How do
institutionalized organizations in creative industries resolve the
inherent conflict between art and commerce, particularly in a
changing institutional environment? Engineering Legitimacy outlines
the processes through which e-commerce and social commerce
companies in fashion disturb and reconstruct the industry,
crosscutting their technical field of expertise and looking to
legitimize their innovative practice in the institutionally
elaborated field of fashion. Through an analysis of the emerging
culture of innovation collectively created by start-up outsider
disruptors, this book contemplates how fashion-technology companies
transform their moral narratives into acceptable commercial
practice, legitimating a model of profound institutional change
over the digital operations of fashion companies.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.