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Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > Sports governing bodies
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Joining the Clubs - The Business of the National Hockey League to 1945 (Hardcover)
Loot Price: R1,187
Discovery Miles 11 870
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Joining the Clubs - The Business of the National Hockey League to 1945 (Hardcover)
Series: Sports and Entertainment
Expected to ship within 10 - 15 working days
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How did a small Canadian regional league come to dominate a North
American continental sport? Joining the Clubs: The Business of the
National Hockey League to 1945 tells the fascinating story of the
game off the ice, offering a play-by-play of cooperation and
competition among owners, players, arenas, and spectators that
produced a major league business enterprise. Ross explores the ways
in which the NHL organized itself to maintain long-term stability,
deal with its labor force, and adapt its product and structure to
the demands of local, regional, and international markets. He
argues that sports leagues like the NHL pursued a strategy that
responded both to standard commercial incentives and also to
consumer demands that the product provide cultural meaning. Leagues
successfully used the cartel form - an ostensibly illegal
association of businesses that cooperated to monopolize the market
for professional hockey - along with a focus on locally branded
clubs, to manage competition and attract spectators to the sport.
In addition, the NHL had another special challenge: unlike other
major leagues, it was a binational league that had to sell and
manage its sport in two different countries. Joining the Clubs pays
close attention to these national differences, as well as to the
context of a historical period characterized by war and peace, by
rapid economic growth and dire recession, and by the momentous
technological and social changes of the modern age.
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