Making a decision, of any importance, is never simple. On the one
hand, specialists in decision theory do not come within the reach
of most policy makers and, secondly, there are very few books on
pragmatic decision that are not purely anecdotal. In addition,
there is virtually no book that provides a link between
decision-making and action.
This book provides a bridge between the latest results in
artificial intelligence, neurobiology, psychology and
decision-making for action. What is the role of intuition or
emotion? What are the main psychological biases of which we must be
wary? How can we avoid being manipulated? What is the proper use of
planning? How can we remain rational even if one is not an expert
in probabilities? Perhaps more importantly for managers, how does
one go from decision to action? So many questions fundamental to
the practice of decision-making are addressed.
This book dissects all issues that arise almost daily for
decision-makers, at least for major decisions. Drawing on numerous
examples, this book answers, in plain language and imagery, all
your questions. The final chapter takes the form of a brief
reminder - everything you have to remember to be a good
decision-maker.
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