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Dosage - A Guiding Principle for Health Communicators (Hardcover)
Loot Price: R2,643
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Dosage - A Guiding Principle for Health Communicators (Hardcover)
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Dosage: A Guiding Principle for Health Communicators uses "dosage"
as a metaphor to help all healthcare professionals apply basic
communication principles to their work. After a general overview of
communication and its paramount importance in the health care
setting, J. David Johnson, a professor of communications and former
media research analyst for the U.S. Information Agency and author
of five previous books, outlines the best practices for
*Interpersonal communication in health care relationships,
including that between physician and patient. He answers questions
such as "How Much Do I Reveal and When?"; *Interprofessional teams,
including teamwork, interdependence, stress and burnout, and
communication in decision-making; *Mass Media, including searching
for information and gaps in knowledge; *Knowledge diffusion and
dissemination; *Change in communication, including social media;
*Health information technology and how to handle the flood of
communications we receive today. Johnson effectively expands his
metaphor of dosage, detailing its many elements (amount, frequency,
delivery system, sequencing, interaction with what other agents,
and contraindications) as well as discussing the use and limits of
metaphor generally. He explicitly addresses the following contexts:
interpersonal communication, with a focusing on health
professional-client interactions; inter-professional teams; mass
media that are increasingly important for broader approaches to
public health; how change is adopted and implemented within health
care organizations and individuals; and the new technologies for
health communication. The book's final chapter turns to broader
policy issues raised by application of the metaphor of dosage as
well as detailing its implications for methods of communication
research. It concludes with a discussion of how dosage can serve as
a bridging metaphor to close the gap between researchers and
practitioners which is fundamental to clinical and translational
science.
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