Masters of Advertising Copy (RLE Marketing) (Hardcover)

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Marketing
Release date:	August 2014
First published:	2014
Editors:	J.George Frederick
Dimensions:	234 x 156 x 28mm (L x W x T)
Format:	Hardcover
Pages:	396
ISBN-13:	978-1-138-79114-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN:	1-138-79114-8
Barcode:	9781138791145

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