Provides a fascinating perspective on those enterprises and
entrepreneurs that have changed the landscape of society while
highlighting the challenges and excitement of launching new
innovative businesses. Meticulously researched with fresh insights
into the entrepreneurial process, Jeffrey Harris brings the
in-depth perceptions from his nearly thirty years of venture
capital experience to provide a thorough understanding of the
transformative ideas and leadership abilities that separate the
winners and losers. From Fred Smith's Federal Express to Hugh
Hefner's Playboy, and Ted Turner's CNN to Steve Jobs' Apple, the
pioneering business models and execution skills of the founders
come to life providing an inspirational lens for those chasing the
dream.
Great entrepreneurs included are:
Josiah Wedgwood
George Eastman
Henry Ford
Christo and Jeane-Claude
Walt Disney
Hugh Hefner
Steve Jobs
Howard Schultz
Larry Page and Sergey Brin
Robert Swanson and Dr. Herb Boyer
General
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