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Global Strategies and Local Realities - The Auto Industry in Emerging Markets (Paperback, 1st ed. 2000)
Loot Price: R2,943
Discovery Miles 29 430
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Global Strategies and Local Realities - The Auto Industry in Emerging Markets (Paperback, 1st ed. 2000)
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This book provides up-to-date information on globalisation trends
and the transformations taking place in emerging markets. It
discusses key themes of relevance to the auto industry, including
the environmental impact of the car, adaptation of designs for the
needs of emerging markets and the emergence of global
mega-suppliers. These issues are placed in the context of more
general debates about globalisation and current crises in emerging
markets such as Brazil and East Asia.
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