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The Political Marketing Game (Hardcover) Loot Price: R1,557
Discovery Miles 15 570
Repayment Terms: R146 pm x 12*
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The Political Marketing Game (Hardcover): J. Lees-Marshment

The Political Marketing Game (Hardcover)

J. Lees-Marshment

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Loot Price R1,557 Discovery Miles 15 570 | Repayment Terms: R146 pm x 12*

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"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: April 2011
First published: 2011
Authors: J. Lees-Marshment
Dimensions: 229 x 152 x 24mm (L x W x T)
Format: Hardcover
Pages: 259
ISBN-13: 978-0-230-53777-4
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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LSN: 0-230-53777-4
Barcode: 9780230537774

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