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Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management

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The Economy of Brands (Hardcover) Loot Price: R1,469
Discovery Miles 14 690
Repayment Terms: R138 pm x 12*
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The Economy of Brands (Hardcover): J. Lindemann

The Economy of Brands (Hardcover)

J. Lindemann

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Loot Price R1,469 Discovery Miles 14 690 | Repayment Terms: R138 pm x 12*

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In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: April 2010
First published: 2010
Authors: J. Lindemann
Dimensions: 235 x 155 x 17mm (L x W x T)
Format: Hardcover
Pages: 184
ISBN-13: 978-0-230-23250-1
Categories: Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management
LSN: 0-230-23250-7
Barcode: 9780230232501

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