Preparation. Planning. Execution. It's all here!
Finally, a clear and compelling guide to the key components
shared by all campaigns. Illuminating case studies, practical
tools, proven strategies, and helpful hints displayed throughout
the book highlight solutions to common stumbling blocks that can
trip up even the experienced campaign professional. Emphasis is
given to new tools available through the Internet, such as Web
sites for prospect research and the use of electronic media to help
make your organization's case stand out among the competition.
Order your copy today!
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