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Bazaar Of Opportunities For New Business Development: Bridging Networked Innovation, Intellectual Property And Business (Hardcover, New)
Loot Price: R2,486
Discovery Miles 24 860
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Bazaar Of Opportunities For New Business Development: Bridging Networked Innovation, Intellectual Property And Business (Hardcover, New)
Series: Series on Technology Management, 20
Expected to ship within 12 - 17 working days
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Bazaar of Opportunities for New Business Development goes beyond
the paradigm of open innovation and underlines the variety of
opportunities that firms may have in innovation and new business
development with external actors. This book shows readers that
firms can interact, innovate, and do business with different known
and unknown actors, both formally and informally, and use different
levels of openness within interorganizational innovation processes.
External actors, however, also mean additional risks for the firm
that they should manage. The subtitle of book, Bridging Networked
Innovation, Intellectual Property and Business, addresses the
guidance and perspectives that the book will provide in order to
better prepare the reader for innovation with external
actors.Bazaar of Opportunities has a multidisciplinary approach to
the subject, bringing innovation, business, legal and network
management perspectives together. The findings are based on
state-of-the-art practices of innovative firms in Europe, empirical
data collected through interviews and case studies. Through this
multidisciplinary approach and the empirical findings, the reader
may gain insight on how to be successful in open and networked
innovation.
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