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Managing Brands in 4D - Understanding Perceptual, Emotional, Social and Cultural Branding (Paperback) Loot Price: R979
Discovery Miles 9 790
Repayment Terms: R92 pm x 12*
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Managing Brands in 4D - Understanding Perceptual, Emotional, Social and Cultural Branding (Paperback): Jacek Pogorzelski

Managing Brands in 4D - Understanding Perceptual, Emotional, Social and Cultural Branding (Paperback)

Jacek Pogorzelski

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Loot Price R979 Discovery Miles 9 790 | Repayment Terms: R92 pm x 12*

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Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand, preventing true successful brand creation. Here Pogorzelski dives into the four methods and levels that organize the world of brand management, showcasing the research and tools needed to not only entice purchases, but create ideologies and support a specific lifestyle and culture, leading to true successful brands.

General

Imprint: Emerald Publishing Limited
Country of origin: United Kingdom
Release date: May 2020
First published: 2018
Authors: Jacek Pogorzelski
Dimensions: 229 x 152 x 25mm (L x W x T)
Format: Paperback
Pages: 248
ISBN-13: 978-1-78756-105-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 1-78756-105-4
Barcode: 9781787561052

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