Winner of the Canadian National Business Book Award 2016
Shortlisted for the FT/McKinsey Business Book of the Year Award
2015 In 2009, BlackBerry controlled half of the US smartphone
market. Today that number is less than one per cent. What went so
wrong? Losing the Signal is the riveting story of a company that
toppled global giants before succumbing to the ruthlessly
competitive forces of Silicon Valley. This is not a conventional
tale of modern business failure by fraud and greed; instead, the
rise and fall of BlackBerry reveals the dangerous speed at which
innovators race along the information superhighway. With
unprecedented access to key players, senior executives, directors,
and competitors, Losing the Signal unveils the remarkable rise of a
company that started above a bagel store in a small Canadian city
and went on to control half of the US smartphone market. However,
at the very moment BlackBerry was ranked the world's
fastest-growing company, internal feuds and chaotic growth crippled
the company as it faced its gravest test: the entry of Apple and
Google into the mobile phone market. Expertly told by acclaimed
journalists Jacquie McNish and Sean Silcoff, this is an
entertaining, whirlwind narrative that goes behind the scenes to
reveal one of the most compelling business stories of the new
century.
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