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Books > Social sciences > Sociology, social studies > Social institutions > Family & relationships
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Frenemies - How Social Media Polarizes America (Paperback)
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Frenemies - How Social Media Polarizes America (Paperback)
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Why do Americans have such animosity for people who identify with
the opposing political party? Jaime E. Settle argues that in the
context of increasing partisan polarization among American
political elites, the way we communicate on Facebook uniquely
facilitates psychological polarization among the American public.
Frenemies introduces the END Framework of social media interaction.
END refers to a subset of content that circulates in a social media
ecosystem: a personalized, quantified blend of politically
informative 'expression', 'news', and 'discussion' seamlessly
interwoven into a wider variety of socially informative content.
Scrolling through the News Feed triggers a cascade of processes
that result in negative attitudes about those who disagree with us
politically. The inherent features of Facebook, paired with the
norms of how people use the site, heighten awareness of political
identity, bias the inferences people make about others' political
views, and foster stereotyped evaluations of the political
out-group.
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