"As elegant as its subject, Denmark's Bang & Olufsen, this
affably written and sharp-eyed ethnography achieves a new standard
in the emerging field of the anthropology of corporate
organization." . George E. Marcus, author of Writing Culture. The
Poetics and Politics of Ethnography
Bang & Olufsen, the famous Danish producer of high-end home
electronics, is well known as an early exponent of value-based
management: the idea that there should be consistency in what the
organisation does, a certain continuity between what the company
develops and sells, and the beliefs and practices of the employees.
This study investigates how company values are communicated and the
collective identity is articulated through the use of such concepts
as 'culture', 'fundamental values', and 'corporate religion', as
well as how employees negotiate these ideas in their daily working
lives. As this book reveals, the identifi cation of values, meant
to create cohesion and solidarity among employees, came to
symbolise and engender a split between the staff and the other
parts of the company. By examining the rise and fall of the
value-based management approach, this volume offers the
indispensible insight of anthropological enquiry to expose how
social realities challenge conventional management strategies and
therefore must be considered in the development of new management
techniques.
Jakob Krause-Jensen is an anthropologist and Associate
Professor at the Danish School of Education, Aarhus University. His
research focuses on the way ethnographic methods and
anthropological theory can be used to understand organizations and
the life within them in critical and creative ways."
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