The rise of the internationalised business environment and the
intensification of global competition have led to an increasing
number of people travelling across cultural and linguistic
boundaries. As a result, dealing with the full complexity of ethnic
diversity has become a daily task for a substantial part of the
business community, as well as other parts of society. Due to this
recent development, the understanding of intercultural
communication has gained importance in utilising advantages
connected to doing business in diverse environments. By drawing on
anthropological theories on ethnicity and ethnic identity this book
argues that the relation between language, learning, and ethnic
identity is a dynamic and dialectical process of intercultural
interaction and negotiation.
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