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The Oxford Handbook of Music and Advertising (Hardcover)
Loot Price: R5,531
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The Oxford Handbook of Music and Advertising (Hardcover)
Series: OXFORD HANDBOOKS SERIES
Expected to ship within 10 - 15 working days
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The Oxford Handbook of Music and Advertising is an essential guide
to the crucial role that music plays in relation to the audio or
audiovisual advertising message, from the perspectives of its
creation, interpretation, and reception. The book's unique
three-part organization reflects this life cycle of an
advertisement, from industry inception to mass-mediated text to
consumer behaviour. Experts well versed in the practice, analysis,
and empirical studies of the commercial message have contributed to
the collection's forty-two chapters, which collectively represent
the most ambitious and comprehensive attempt to date to address the
important intersections of music and advertising. Handbook chapters
are self-contained yet share borders with other contributions
within a given section and across the major sections of the book,
so readers can either study one topic of particular interest or
read through to gain an understanding of the broader issues at
stake. Within the book's Introduction, each editor has provided an
overview of the unifying themes for the section for which they were
responsible, with brief summaries of individual contributions at
the beginnings of the sections. The lists of recommended readings
at the end of chapters are intended to assist readers in finding
further literature about the topic. An overview of industry
practices by a music insider is provided in the Appendix, giving
context for the three parts of the book.
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