The Oxford Handbook of Music and Advertising (Hardcover)

The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising. Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.

General

Imprint:	Oxford UniversityPress
Country of origin:	United States
Series:	OXFORD HANDBOOKS SERIES
Release date:	April 2021
Editors:	James Deaville (Professor of Musicology) • Siu-Lan Tan (Associate Professor of Psychology) • Ron Rodman (Professor of Music Theory)
Dimensions:	256 x 185 x 60mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	864
ISBN-13:	978-0-19-069124-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Arts & Architecture > Music > Theory of music & musicology > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Music > Theory of music & musicology > General Promotions
LSN:	0-19-069124-7
Barcode:	9780190691240

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