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Introduction to Global Business - Understanding the International Environment & Global Business (Paperback, 3rd edition)
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Introduction to Global Business - Understanding the International Environment & Global Business (Paperback, 3rd edition)
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Understanding today's rapidly changing global business environment
can be challenging, particularly with conflicting news about how
business actions in the European Union or emerging economies of
Asia, or migrations from Mexico and Central America are impacting
the U.S. and world economies. INTRODUCTION TO GLOBAL BUSINESS:
UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS,
3E provides a clear, comprehensive analysis of today's global
business environment, supported by current examples and mini-cases.
Written by authoritative professionals, this edition introduces
globalization using unparalleled scholarship and the fundamentals
of the global business environment -- culture, ethics, economics
and information technology. You see how shifts in the global
geopolitical balance of power and changing regional strategic
alliances can impact job opportunities and future living standards,
as the text flows from concept to application. MindTap digital
resources help you apply principles to personal and professional
situations.
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