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Loving the World Appropriately - Persuasion and the Transformation of Subjectivity (Hardcover)
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Loving the World Appropriately - Persuasion and the Transformation of Subjectivity (Hardcover)
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A revolutionary approach to rhetoric that asks why audiences need
persuading. What is persuasion? For some, it is the ideal
alternative to violence. For others, persuasion is simply a neutral
instrumentality-a valued source of soft power. Both positions rest
on a fundamental belief: persuasion is a power that resides in a
speaker acting on an audience. Loving the World Appropriately asks
a different, more fundamental, question: why does an audience need
persuasion? In shifting our focus, James Kastely delivers a
provocative new history of rhetoric and philosophy, one that
describes rhetoric as more than a matter of effective communication
and recasts persuasion as a philosophical concern central to
notions of human subjectivity. Ultimately, Kastely insists,
persuasion enables us to love the world appropriately.
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