Designed for local government managers and administrators, this
pioneering work offers a clear and comprehensive guide to the use
of strategic planning techniques in the public sector. The author
presents a concise overview of the strategic planning process,
defines the terms involved, and provides a step-by-step methodology
for organizations ready to move into the actual implementation of
strategic planning. In addition to differentiating between
community-based, corporate, functional, and defined-purpose
strategic planning processes, Mercer explains the delineation
between strategic and tactical planning and offers practical
approaches to overcoming barriers to the use of strategic planning
in the public sector arena. Throughout, the author makes extensive
use of case studies of strategic planning programs implemented by a
variety of local government and public sector organizations.
Mercer begins by describing how strategic planning can be both
an effective tool for dealing with change and a technique of
organizational development. He goes on to provide detailed
instructions on how to prepare to conduct strategic planning, how
to determine strategic issues, the importance of a values audit,
and how to develop an environmental scan or assessment. Subsequent
chapters address determining organizational threats and
opportunities, composing the mission statement, defining critical
success factors and indicators, planning strategies, and assessing
strategic risks and benefits. Finally, the author shows how to
perform an internal assessment of ability to actually adopt and
carry out strategies, the importance of contingency planning, and
how to tie strategic planning to the budget and evaluate the
process. The public sector manager experienced with strategic
planning techniques can use the guide as a handy reference to
particular aspects of the process, while those new to strategic
planning will find this an indispensable aid in developing and
implementing their own internal strategic planning processes.
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