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One Billion Customers - Lessons from the Front Lines of Doing Business in China (Paperback) Loot Price: R431
Discovery Miles 4 310
You Save: R29 (6%)

One Billion Customers - Lessons from the Front Lines of Doing Business in China (Paperback)

James McGregor

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List price R460 Loot Price R431 Discovery Miles 4 310 You Save R29 (6%)

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Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former "Wall Street Journal" China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. "One Billion Customers" offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.

General

Imprint: Simon & Schuster
Country of origin: United States
Release date: September 2007
First published: September 2007
Authors: James McGregor
Dimensions: 216 x 140 x 23mm (L x W x T)
Format: Paperback - Trade
Pages: 320
ISBN-13: 978-0-7432-5841-8
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Economics > International economics > General
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LSN: 0-7432-5841-X
Barcode: 9780743258418

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