The crack of the bat on the radio is ingrained in the American mind
as baseball takes center stage each summer. Radio has brought the
sounds of baseball into homes for almost one hundred years, helping
baseball emerge from the 1919 Black Sox scandal into the glorious
World Series of the 1920s. The medium gave fans around the country
aural access to the first All-Star Game, Lou Gehrig's farewell
speech, and Bobby Thomson's "Shot Heard 'Round the World." Red
Barber, Vin Scully, Harry Caray, Ernie Harwell, Bob Uecker, and
dozens of other beloved announcers helped cement the love affair
between radio and the national pastime. Crack of the Bat takes
readers from the 1920s to the present, examining the role of
baseball in the development of the radio industry and the complex
coevolution of their relationship. James R. Walker provides a
balanced, nuanced, and carefully documented look at radio and
baseball over the past century, focusing on the interaction between
team owners, local and national media, and government and business
interests, with extensive coverage of the television and Internet
ages, when baseball on the radio had to make critical adjustments
to stay viable. Despite cable television's ubiquity, live video
streaming, and social media, radio remains an important medium
through which fans engage with their teams. The evolving
relationship between baseball and radio intersects with topics as
varied as the twenty-year battle among owners to control radio, the
development of sports as a valuable media product, and the impact
of competing technologies on the broadcast medium. Amid these
changes, the familiar sounds of the ball hitting the glove and the
satisfying crack of the bat stay the same.
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