Research methods courses have become a compulsory component of
most degree programs in sport management. This is the first
introductory research methods textbook to focus exclusively on
sport management. Through the use of examples, cases and data taken
from the real world of sport management it opens up a traditionally
dry area of study, helping the student to understand the vital
importance of sound methodology in their studies and subsequent
professional practice.
The book covers the full range of quantitative and qualitative
methods across the whole span of the research process, from
research design and the literature review to data analysis and
report writing. Every chapter contains a range of useful features
to aid student learning, including summaries, discussion questions
and guides to further resources, as well as examples drawn from
contemporary sport around the world. Research Methods for Sport
Management is an essential course text for all sport management
students and an invaluable reference for any sport management
professional involved in operational research.
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