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Creation of Political News - Television and British Party Political Conferences (Paperback)
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Creation of Political News - Television and British Party Political Conferences (Paperback)
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Television news remains one of the most important sources of
political information for British electorate. Political parties use
the TV media to get their messages across. The annual conferences
of the main political parties are now a well-established publicity
opportunity designed with a national television audience of
millions in mind. This book examines the way in which publicity
conscious elites systematically manage conference proceedings and
the broadcasters to ensure that their party and policies are
portrayed in the best possible light. It outlines the planning of
media operations and the implementation of news management
techniques employed by party spin-doctors. The book provides an
important analysis of the attitudes of news media professionals
toward such a stage-managed event, in an increasingly competitive
news environment. These professionals are driven by a need to
maximize audiences and look for more newsworthy occurrences than
the main events on stage. While not neglecting their duties in a
regulated broadcast environment, they are wise to and cynical of
party publicity gambits, and recognize that they are drawn into
intra-party conflict and feuding both in the main arena and on the
conference fringe. This book gives a unique insight into what
effectively is a publicity game, in which each party and the
broadcasters seek to pursue differing but overlapping goals. While
both want coverage to attract audiences, there is a growing
distrust of each other's motives. The parties feel that they
increasingly have to direct coverage in order to get their message
across. Broadcasters, with the viewer in mind, increasingly want to
break out of such a management straitjacket and open their
audiences' eyes to what they see as the 'true' conference story.
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