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Books > Business & Economics > Business & management > Business strategy
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Contemporary Issues in Cultural Heritage Tourism (Hardcover, New)
Loot Price: R4,651
Discovery Miles 46 510
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Contemporary Issues in Cultural Heritage Tourism (Hardcover, New)
Series: Contemporary Geographies of Leisure, Tourism and Mobility
Expected to ship within 12 - 19 working days
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The perceived quality of a destination's cultural offering has long
been a significant factor in determining tourist choices of
destination. More recently, the need to present touristic offerings
that include cultural experiences and heritage has become widely
recognised, that this aspect of the tourism experience is an
important differentiator of destinations, as well as being amongst
the most manageable. This has also led to an increase in the
management of such experiences through special exhibitions, events
and festivals, as well as through ensuring more routine and
controlled access to heritage sites. Reflecting the increasing
application of cultural heritage as a driver for tourism and
development, this book provides for the first time a cohesive
volume on the subject that is theoretically rich, practically
applied and empirically grounded. Written by expert scholars and
practitioners in the field, the book covers a broad range of
theoretical perspectives of cultural heritage tourism;
regeneration, policy, stakeholders, marketing, socio-economic
development, impacts, sustainability, volunteering and ICT. It
takes a broad view, integrating international examples of sites,
monuments as well as intangible cultural heritage, motor vehicle
heritage events and modern art museums. This significant book
furthers knowledge of the theory and application of tourism within
the context of cultural heritage and will be of interest to
students, researchers and practitioners in a range of disciplines.
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