ARE YOU READY TO BELIEVE IN YOU? "Game-changing. Authentic. A
must-read for every woman! Jamie is the real deal-and that's rare."
-Glennon Doyle, #1 New York Times bestselling author of Untamed
"Raw. Real. Powerful. Filled with vulnerability and grit. This book
will inspire you to believe in your own power. It's a book every
woman needs!" -Sara Blakely, Founder Spanx Imagine overcoming the
things holding you back, breaking through the barrier of self-doubt
and fully becoming the person YOU were BORN TO BE! In Believe IT,
Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true
story of how a once struggling waitress turned her
against-the-grain idea into an international bestselling sensation,
eventually selling the company for over a billion dollars and
becoming the first female CEO of a brand in L'Oreal's 100+ year
history. Faced with self-doubt, body-doubt, God-doubt, down to her
last few dollars and told "No one is going to buy makeup from
someone who has your body," Jamie reveals for the first time what
really went down, how she almost didn't make it, how she learned to
trust herself, and the powerful lessons you, too, can use to go
from underestimated to unstoppable. With radical vulnerability and
honesty, Jamie takes you on a journey through deeply personal
stories of heartbreak and resilience-including accidentally finding
out she was adopted when she was in her twenties and the
reverberations this has had on all aspects of her life. Jamie also
pulls back the curtain on her fight to change the beauty industry's
use of unrealistic images, on behalf of all the little girls who
are about to start doubting themselves, and all of the grown women
who still do. Spellbinding, riveting, with raw vulnerability and
down-to-earth warmth, Believe IT shakes your soul and shows you
that you, too, have what it takes to believe in yourself, trust
yourself, and go from doubting you're enough to knowing you're
enough! Do you have big goals, hopes, and dreams but let rejection
get in the way? Do you struggle with feeling like you're not enough
and like success is something that happens to other people, but
have a hard time believing it's possible for you? Do you let past
mistakes and failures hold you back? Do you know deep down inside
that you were created for more, but somehow still doubt yourself?
In Believe IT you'll discover how to... -Overcome self-doubt -Gain
the courage to take risks, an empower yourself and others -Tune
into and trust your own intuition -Let go of your mistakes and
insecurities -Turn down the volume on your inner critic -Handle the
rejection, the haters, and the mean girls -Boost your confidence
-Start your dream (and keep going!) -And much more... If you've
ever doubted yourself or felt truly underestimated, this book will
inspire a new kind of belief and confidence in you and your dreams!
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