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Looking Forward - Prediction and Uncertainty in Modern America (Hardcover)
Loot Price: R1,116
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Looking Forward - Prediction and Uncertainty in Modern America (Hardcover)
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In the decades after the Civil War, the world experienced
monumental changes in industry, trade, and governance. As Americans
faced this uncertain future, public debate sprang up over the
accuracy and value of predictions, asking whether it was possible
to look into the future with any degree of certainty. In Looking
Forward, Jamie L. Pietruska uncovers a culture of prediction in the
modern era, where forecasts became commonplace as crop forecasters,
"weather prophets," business forecasters, utopian novelists, and
fortune-tellers produced and sold their visions of the future.
Private and government forecasters competed for authority as well
as for an audience and a single prediction could make or break a
forecaster's reputation. Pietruska argues that this late
nineteenth-century quest for future certainty had an especially
ironic consequence: it led Americans to accept uncertainty as an
inescapable part of both forecasting and twentieth-century economic
and cultural life. Drawing together histories of science,
technology, capitalism, environment, and culture, Looking Forward
explores how forecasts functioned as new forms of knowledge and
risk management tools that sometimes mitigated, but at other times
exacerbated, the very uncertainties they were designed to conquer.
Ultimately Pietruska shows how Americans came to understand the
future itself as predictable, yet still uncertain.
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