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Die Digitalisierung der Kommunikation im Mittelstand - Auswirkungen von Marketing 4.0 (German, Paperback, 1. Aufl. 2017) Loot Price: R640
Discovery Miles 6 400
Repayment Terms: R60 pm x 12*
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Die Digitalisierung der Kommunikation im Mittelstand - Auswirkungen von Marketing 4.0 (German, Paperback, 1. Aufl. 2017): Jan...

Die Digitalisierung der Kommunikation im Mittelstand - Auswirkungen von Marketing 4.0 (German, Paperback, 1. Aufl. 2017)

Jan Lies

Series: essentials

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Loot Price R640 Discovery Miles 6 400 | Repayment Terms: R60 pm x 12*

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Das essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation pragen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annaherung von Marketing und PR, wie sie beispielsweise bei Pokemon Go zu finden ist. Dabei geht es unter anderem um die Notwendigkeit des menschen-zentrierten Marketings und um die Relevanz der Unternehmenskommunikation fur den Mittelstand. Der Autor Jan Lies gibt Impulse fur kleine und mittelstandische Unternehmen, sich mit den Potenzialen der Digitalisierung im Marketing auseinander zu setzen.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: essentials
Release date: April 2017
First published: 2017
Authors: Jan Lies
Dimensions: 210 x 148 x 4mm (L x W x T)
Format: Paperback
Pages: 69
Edition: 1. Aufl. 2017
ISBN-13: 978-3-658-17364-7
Languages: German
Categories: Books > Computing & IT > Internet > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
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LSN: 3-658-17364-5
Barcode: 9783658173647

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